The Ultimate Guide to Choosing Between Native iOS and Android App Development

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Written By Ishika Chauhan

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In today's digital age, mobile apps have become a vital component of our daily lives. Whether it's booking a ride, ordering food, or shopping online, mobile apps have transformed the way we interact with technology. As a result, the demand for mobile app development has skyrocketed, and businesses are looking to build apps to reach a wider audience.

However, before building an app, businesses need to decide which platform to choose for development. iOS and Android are the two dominant platforms in the mobile app development industry. Both platforms have their strengths and weaknesses, making it difficult to choose between them. This guide will help you understand the differences between iOS and Android and choose the right platform for your app development needs.

Introduction to iOS and Android

iOS and Android are two operating systems that power smartphones and tablets. iOS is developed by Apple and is exclusively available on Apple devices, while Android is developed by Google and is used by multiple device manufacturers. iOS is known for its sleek design, intuitive interface, and security, while Android is known for its open-source nature, customization, and affordability.

User Base and Market Share

Before choosing a platform, it's essential to understand the user base and market share of both platforms. iOS has a loyal user base that is willing to pay for premium apps, making it an excellent platform for businesses that want to target a premium audience. However, iOS has a smaller market share compared to Android. On the other hand, Android has a vast user base, making it an ideal platform for businesses that want to target a broader audience. Android also dominates the global market, with over 70% of the market share.

App Development Tools and Language

Both iOS and Android have their unique app development tools and languages. iOS development is done using XCode, an integrated development environment (IDE) that supports multiple programming languages such as Swift and Objective-C. On the other hand, Android development is done using Android Studio, an IDE that supports Java and Kotlin programming languages. While Swift and Kotlin are modern languages with a shorter learning curve, Objective-C and Java are still widely used in legacy codebases.

Design Guidelines

Design guidelines play a vital role in app development. iOS follows a strict set of design guidelines, called the Human Interface Guidelines (HIG), which provides a consistent and intuitive user experience across all iOS devices. The HIG focuses on minimalism, clarity, and ease of use. On the other hand, Android follows Material Design, a set of design guidelines that focus on a clean, modern, and colorful aesthetic. Material Design emphasizes user engagement, bold typography, and meaningful animations.

App Store Review Process

Submitting an app to the app store is a crucial step in the app development process. Both iOS and Android have a review process in place to ensure that apps meet specific standards before they are made available to the public. Apple's App Store has a strict review process that checks for quality, functionality, and compliance with the App Store guidelines. On the other hand, Google Play Store has a less stringent review process that checks for malware and harmful content.

Monetization Options

Monetizing your app is essential for generating revenue. iOS and Android have different monetization options available. iOS has a more extensive range of monetization options, including in-app purchases, subscriptions, and paid apps. iOS users are also more willing to pay for premium apps and in-app purchases, making it an ideal platform for businesses looking to generate revenue from their apps. On the other hand, Android has a larger user base, making it an excellent platform for businesses that want to generate revenue from in-app ads.

Development Cost

Development cost is a significant factor that businesses need to consider before choosing a platform. Developing an app for iOS is generally more expensive than developing for Android. This is because iOS devices have limited fragmentation compared to Android devices, which require extensive testing and optimization for different screen sizes and resolutions. Additionally, iOS development requires a Mac computer, which can be costly for businesses that don't already have one. On the other hand, Android development is less expensive since it doesn't require a specific device or computer.

Maintenance and Support

Maintaining and supporting an app is crucial to its success. Both iOS and Android require regular updates to fix bugs, add new features, and ensure compatibility with the latest devices and operating systems. iOS updates are typically easier to manage since Apple releases updates to all devices simultaneously. Android updates, on the other hand, can be more challenging to manage since device manufacturers are responsible for releasing updates to their devices.


Security is a top priority in app development, and both iOS and Android have their unique security measures. iOS is known for its strict security policies, including sandboxing, app signing, and strict permissions. Apple's closed ecosystem also helps to prevent malware and other security threats. On the other hand, Android's open-source nature makes it more vulnerable to security threats, and users must take additional steps to secure their devices.


Choosing between iOS and Android for app development is not a one-size-fits-all solution. Businesses must consider various factors such as user base, market share, app development tools, design guidelines, app store review process, monetization options, development cost, maintenance and support, and security before choosing a platform. By understanding the differences between iOS and Android, businesses can make an informed decision and develop an app that meets their specific needs and target audience.

In conclusion, the decision to choose between iOS and Android for app development should be based on the specific requirements and goals of the business. By weighing the pros and cons of each platform and considering factors such as user base, market share, development cost, and security, businesses can choose the right platform and develop an app that meets the needs of their target audience. Ultimately, the success of an app depends on its functionality, user experience, and the value it provides to its users, regardless of the platform it is developed on.

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