In the EU, European Economic Area, and Switzerland, monthly subscriptions will be 9.99 euros ($10.58) for web users, while iOS and Android users will pay 12.99 euros per month.
The leading global social media platform faced EU antitrust scrutiny, with Europe's highest court supporting German regulators' authority to investigate privacy violations, further challenging Meta.
Providing a free, ad-supported option alongside a paid ad-free subscription could encourage users to choose the ad-supported plan, allowing Meta to adhere to regulations while safeguarding its ad business.
Earlier this year, Ireland's Data Privacy Commissioner imposed a 390 million euro fine on Meta and prohibited the use of the "contract" as a legal basis for delivering user-specific ads related to their online behavior.
Subsequently, the company announced its plans to seek consent from EU users before permitting businesses to tailor ads, aligning with changing regulatory demands in the region.