Even for Microsoft, among the wealthiest corporations globally, this represents an unprecedented mega-deal. If it materializes, it will mark the largest acquisition in the history of the gaming industry.
A substantial investment, but it would grant Microsoft ownership of iconic titles like Call of Duty, World of Warcraft, Overwatch, and Candy Crush, immensely popular games.
Microsoft aims to expand Game Pass with Activision's titles and increase mobile game development, tapping into lucrative opportunities in the mobile gaming market.
Sony is concerned that Microsoft might withhold major titles from PlayStation. For instance, Call of Duty: Modern Warfare 2 generated $1 billion during its debut weekend, with over half of UK sales on PlayStation.
UK and US authorities aimed to ensure Microsoft wouldn't hinder cross-console gameplay. A US judge rejected an attempt to halt the deal. After adjustments, the UK regulator seems inclined to permit it. The EU and China approved the merger.
Microsoft asserts it's illogical to cease offering successful games to millions of customers. They've committed to Sony and Nintendo to ensure Call of Duty games on their consoles post-acquisition.
In 2020, Microsoft acquired Bethesda for $7.5 billion, known for games like Fallout and Skyrim. Exclusive Xbox releases like Starfield raised concerns about potential restrictions on popular Activision titles.