B2B Sale: Online Tools to Increase Your B2B Sales

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Written By Ishika Chauhan

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Business-to-business ( B2B Sales professionals are constantly in a race against the clock. . And unlike their business-to-consumer ( B2C They face greater challenges than their counterparts (e.g., building consensus among decision-makers). As a result, you will face longer and more complex sales cycles.

This is why B2B sales professionals are always looking for more efficient tools that improve their sales results without taking up too much of their time. There are many sales tools that you can choose from. Some focus on relationship marketing and others focus on email campaigns. However, they all have different levels of impact on the productivity and effectiveness of marketing teams.

These online tools can help save your time, reduce the sales cycle and eliminate wasted time with unqualified leads.

1. Base

Zendesk's base is an intuitive and powerful interface. It increases the performance of your B2B business sales, as well as managing your existing relationships. It is cloud-based, scalable, and platform-independent. It provides businesses with a visual sales channel that simplifies management for new and existing clients.

What makes Base Great?

The base's reliable reporting features and its ability to integrate other tools are essential to unlock your sales potential.

Its mobile capabilities are very efficient and are continually evolving to meet industry demands. It is very user-friendly so you won't have any problems with usage.

2. LeadSquared

LeadSquared is a great tool for increasing B2B sales, especially for small to mid-sized companies. Its comprehensive business acquisition tool increases lead through the sales funnel. Lead capture is accelerated via responsive landing pages and automation.

Other sales features include segmentation and drip marketing, as well as marketing insights and a sales funnel.

What makes LeadSquared so great?

This tool is simple to use. LeadSquared's B2B platform provides customizable lead scoring to its users. This allows you to set up your lead scores, and lead stages. This tool allows you to map the activities of your lead, and assign scores.

LeadSquared makes sure that every detail is included in any lead. This tool automates lead capture and automates all marketing activities. You can also use API (Application Programming Interface ) to create your own connectors. Sales are increased as a result.

3. GetResponse

The best thing about the GetResponse software is it can do any task. This tool is easy to use and allows you to create high-quality landing pages and emails within minutes using its editor.

This tool offers powerful features to enhance your email marketing campaigns and produce the results you desire.

What is the best thing about GetResponse?

GetResponse's email editor allows you to create professional emails that are optimized for every device. This is an advantage for B2B marketers looking to reach businesses that require constant access to smartphones and tablets.

This tool has smart automation capabilities that help convert leads into paying customers. The accuracy of targeting leads to higher lead conversion which in turn leads to more sales. Additionally, the large number of pre-designed templates makes it easy for new marketers to get started immediately.

GetResponse is the best B2B tool for information about campaign implementation and strategies.

4. Calendly

Calendly is a calendar management tool. Calendly assists prospects in coordinating their schedules and avoiding the need for constant back and forth.

What is Calendly so special?

Calendly is a very efficient tool for managing your schedule. It can be used to check your availability via Outlook or Gmail. The tool then creates a link for prospects to book appointments.

Calendly allows sales professionals and managers to include their links in an email signature, so clients can see it.

5. Salesloft

SalesLoft is a powerful tool that allows you to quickly send large numbers of emails efficiently in a short time. This tool is in high demand by business professionals.

Salesloft is a Great Company.

SalesLoft allows you to design different actions which not only engage your target prospect but also personalize the email outreach and populate the fields via email-CRM integration.

Businesses will love the additional feature that allows them to track activity, bounces, and responses on one platform.

6. Contactually

The relationships between a B2B sales team or account manager are the most important. These relationships must be nurtured and cared for on a regular basis. A failure to maintain consistent communication will result in the termination of the contract.

Contactually is here to save the day. It creates reminders for outreach that will save your relationships and, ultimately, your business.

What is it that makes Contactually so great?

Contactually works by creating custom outreach reminders based upon certain parameters that you have set.

This tool will allow you to keep track of all critical touch points that you need to cover before actual B2B sales conversions take place.

7. Crystal

Understanding your prospects' communication style will make your B2B sales more efficient and client-oriented. Crystal provides suggestions on how to interact with prospects. These include everything from tips for winning their trust to which language and phrases will produce the best results.

What makes Crystal so special?

You can renew your prospect management strategy with Crystal. The predicted personality profiles can be used to tailor communication, increasing response rates.


These tools are among the most effective in B2B sales right now. You can use them depending on your needs to grow your business and strengthen your marketing.

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