LA28 Names New CEO: Retired Army Lieutenant General Reynold Hoover to Lead the Organizing Committee

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Written By Vikas Jangid

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LA28 Names New CEO: Reynold Hoover to Lead the Organizing Committee

The LA28 Olympic and Paralympic Games have appointed a new leader to spearhead the organization and execution of the 2028 Games in Los Angeles.
LA28's new CEO is retired Army Lieutenant General Reynold Hoover, a seasoned leader with extensive experience in operations and logistics.

Hoover’s Appointment Reflects LA28’s Focus on Operational Efficiency

Hoover's selection highlights LA28's new CEO focus on operational efficiency and successful execution of the Games.

LA28 President Casey Wasserman emphasized Hoover's expertise in operations and logistics, crucial for the complex undertaking of the Olympics and Paralympics.


Source: Twiter/Los Angles Times

Renowned Military Leader Brings Diverse Experience to LA28

A decorated veteran, Hoover boasts a distinguished career in the U.S. Army and National Guard, achieving the rank of three-star lieutenant general. LA28's new CEO previously served as deputy commander of the U.S.

Northern Command and possesses experience in U.S. military operations in Afghanistan and Iraq. Beyond his military experience, Hoover brings diverse expertise having held roles at the Federal Emergency Management Agency and the CIA.

Hoover Excited to Contribute to a Historic Event

Hoover expressed his enthusiasm, stating that contributing to the successful organization of the LA28 Games would be the pinnacle of his public service career.

LA28's new CEO is set to assume his duties on June 10th, succeeding Kathy Carter who stepped down at the end of 2023.

Hoover’s Proven Leadership to Guide LA28 Towards Operational Goals

While lacking direct experience in leading a sports organization, LA28's new CEO brings a wealth of experience managing large-scale logistical operations.

This expertise aligns well with LA28's current focus on operational delivery and achieving their $2.5 billion sponsorship goal.

LA28 Prepares for Paris Olympics Boost and Venue Plans

Wasserman anticipates finalizing more sponsorship deals in the coming months, with the upcoming Summer Olympics in Paris expected to generate further momentum for LA's preparations. LA28's new CEO will face the challenge of maintaining revenue generation while transitioning towards operational aspects.

Having already selected the Games' sport program, the next step involves unveiling venue plans. Fortunately, Los Angeles has a wealth of existing venues, simplifying this task for the committee. Importantly, two significant new venues - SoFi Stadium and the Intuit Dome - have been constructed since the initial bid for the Games.

Industry Leader Praises Hoover’s Ability to Unite

Korn Ferry CEO Gary D. Burnison applauded Hoover, highlighting his leadership qualities focused on mission and people.

Burnison expressed confidence in LA28's new CEO to unite the spirit and purpose of the Games. With a focus on showcasing diversity and passion, Burnison believes LA28, Wasserman, and Hoover will deliver a successful Games for all involved.

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