Businesses have many advantages from digital accessibility. Find out what accessibility is and how to attain it.
Digital accessibility is often overlooked by many brands. Accessibility offers many benefits to businesses such as trust building and improving reach and engagement with users. What does accessibility look like? And how can brands make it happen? It's here.
Accessibility builds trust and expands engagement. These practical benefits should be considered by brands when considering accessibility from a value-driven standpoint. They should also remember that creating meaningful and accessible content takes more than mere virtue signaling or lip service.
Many brands ignore the importance of digital accessibility. Some brands may think that investing in digital accessibility is too expensive, especially if they are limited in marketing budgets. Others may not be as aware and fail to take into account how users interact with their websites or product pages. This could lead to missing critical features and potentially alienating customers.
What Does Digital Accessibility Look Like?
Brands that embrace digital accessibility often face the same problem: objectivity. Internal stakeholders are often unaware of the necessary design changes that could introduce their brands to wider audiences, even though they know so many things about them.
It is helpful to look from 10,000 feet when a brand is too close to the problem.
WCAG is a set outlined guidelines that outline strategies to make web content accessible. Brands can use WCAG as a way to learn the basics of accessibility. These rules, along with testing for accessibility in digital content, can help you gain valuable insights and perspectives.
An understanding of WCAG can translate into better digital content for all users. Dyslexia, vertigo, and hearing loss are just a few of the many disabilities that can hinder haptic feedback. are quite common. Brands that design with accessibility standards in mind improve readability and touch technology for all.
Brands will ultimately decide what accessibility looks like in their digital spaces. It is vital to move towards accessibility now, given the benefits to both users and brands.
Make Digital Accessibility a Priority
Users around the world benefit when content is created and edited with accessibility in view. How can accessibility be improved? Here are some suggestions:
1. When Determining Font Size or Line Length, Consider the Scale
The text must be clear and easy to read and understand the meaning of the text. This is particularly true for those who are older or have visual impairments. It is important to have enough text for users to read comfortably.
Consider the length of every line that you want readers to follow on a webpage. The lines of text should not be too long or too short. Usually, lines of text are about 66 characters each. Line height is another important consideration. The line height should be higher for larger fonts. These typographic details aid the eye to track information and improve accessibility, readability, and comprehension.
2. Clickables Made Larger
According to WCAG increasing the size and visibility of website buttons and links can improve overall visibility. Users may find it difficult to click on, touch, or see smaller targets.
When setting design goals for brands, it is important to be objective. It might be beneficial for click targets that are frequently used to increase their size than what the WCAG recommends. Users might be able to modify the target size by themselves so that the minimum pixel sizes are not an immediate necessity. The standards for designing clickable assets should be based on objectivity and trained judgment.
3. Create Contrast
Contrast and color are crucial when perceiving web content. Users with visual impairments or disabilities, such as color blindness or color blindness, will be able to recognize the content if they are used strategically.
Color isn't the only way to draw attention to interactive elements. Multiple indicators, such as italics or underlining, can be used to make sure that users can find the most important information on a website.
4. Incorporate Semantic HTML
What exactly is semantic HTML? It is essentially a way to add meaning to websites by giving more information about their components. This information is useful for the browser as well as any assistive technology users. SEO also benefits from semantic HTML.
Semantic HTML is used by screen readers and other users who depend on software to read text. It helps readers understand the structure of a website or how to navigate it. Semantic HTML funnels information to as many people as possible.
By using semantic HTML to build webpages, information is organized and more easily adaptable. This allows search engines and browsers to better understand the content.
5. Always Include a Script
Remember that if your digital branding relies on visual content, the importance of using transcripts to describe it is important. While basic transcripts are useful (i.e. the text of audio or video content), descriptive transcripts go a step further. These transcripts provide the information needed to understand visual assets that support your brand.
Subtitles and simple inclusions can also provide real-time information. It doesn't matter how you do this, it is important to provide content in multiple formats. Users won't have to wonder what is missing.
Accessibility can be a benefit to a brand's digital marketing program. Brands can reach unlimited audiences with digital content, provided they ensure that the content is easily accessible to as many people as possible. Your brand will be accessible and accessible to everyone with simple, high-quality design choices. This will not only improve your brand's performance, but it will also be a gesture everyone will remember and appreciate.
Conclusion
Accessibility builds trust and expands engagement. These practical benefits should be considered by brands when considering accessibility from a value-driven standpoint. They should also remember that creating meaningful and accessible content takes more than mere virtue signaling or lip service.
Accessibility can be a benefit to a brand's digital marketing program. Brands can reach unlimited audiences with digital content, provided they ensure that the content is easily accessible to as many people as possible.
Your brand will be accessible and accessible to everyone with simple, high-quality design choices. This will not only improve your brand's performance, but it will also be a gesture everyone will remember and appreciate.