LinkedIn’s Gaming Expansion: Ventures into Gaming for a Strategic Move to Boost Engagement

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Written By Vikas Jangid

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LinkedIn’s Gaming Expansion

TechCrunch reports that LinkedIn, a professional networking company owned by Microsoft, is gearing up to introduce gaming features to its platform.

With a user base exceeding 1 billion, LinkedIn aims to enhance user engagement by integrating popular puzzle games. This strategic move aligns with the trend of major internet and streaming platforms like Netflix venturing into gaming.

Source: Twitter/Nima Owji 

Insights on LinkedIn’s Gaming Progress

A spokesperson for LinkedIn confirmed that the company is actively developing gaming features, though an official release date has yet to be announced.

The platform is currently working on crafting a new gaming experience, which will initially feature three games named "Queens," "Inference," and "Crossclimb."

The goal is to introduce puzzle games into the LinkedIn platform to add an element of enjoyment, strengthen connections, and potentially foster conversations among users.

Microsoft’s Gaming Expansion and Financial Performance

Microsoft's gaming business, encompassing Xbox and Activision Blizzard, reported a remarkable revenue of $7.1 billion in the last quarter. The acquisition of gaming giant Activision Blizzard was successfully completed by Microsoft on October 13, 2023. Notably, revenue from Xbox content and services witnessed a substantial 61 percent surge, largely attributed to the impact of the Activision acquisition.

Microsoft disclosed that the net revenue impact from acquiring Activision Blizzard amounted to slightly over $2 billion. Additionally, the company initiated workforce reductions in its gaming division earlier this year, affecting approximately 1,900 employees, with a significant impact on Activision Blizzard staff.

All About Linkedin

LinkedIn is a professional networking platform founded in 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. It serves as a hub for professionals to connect, share insights, and advance their careers.

Users create profiles detailing their work experience, skills, and education, enabling them to connect with colleagues and potential employers. LinkedIn offers features such as job postings, industry-specific groups, and educational content through LinkedIn Learning.

In 2016, Microsoft acquired LinkedIn for $26.2 billion, integrating it with Microsoft's suite of productivity tools. This acquisition expanded LinkedIn's reach and capabilities, allowing for enhanced collaboration and productivity among professionals. With over 800 million members worldwide, LinkedIn continues to be a vital resource for networking, career development, and professional growth.

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