Mobile Application Development has increased significantly over the past decade. This trend was accelerated by the pandemic.
Statista estimates that there were 7 billion mobile users in the world by 2021. This number is expected to rise as technology becomes more accessible.
Developers are always striving to improve their products as the world shifts towards mobile-first digital services.
Every industry wants to implement the latest Mobile Application Development innovations in its business to expand its reach to the most targeted audience.
Let's take a look at how mobile apps have transformed the business world and see what mobile app trends will emerge in 2023.
How Mobile Applications are Changing the Way Businesses Work
Today's digital media success is dependent on the smartphone. It transforms the way operating models, markets, and business models work.
Statista predicts that the mobile app market will generate $469 billion by 2022, according to Statista.
Mobile phones provide user-friendly services that can be used for both business and personal purposes.
Mobile apps have been adopted by businesses because of advances in technology such as multi-camera support and faster multi-threaded processors.
Both Android- and iOS-based marketplaces are preferred by users. Artificial Intelligence (AI) is a big part of the mobile app marketplace. This simplifies workflows.
Mobile applications can help businesses improve customer service. Mobile applications can help you increase client loyalty and retain clients.
Clients will be able to access information about your products, schedule appointments, and track their orders.
You can cross-sell and upsell products and services using mobile apps. Mobile apps allow clients to be given relevant information and offers.
Mobile Application Development also offers the possibility to collect client information.
You can track the usage of your app by clients to find out their preferences and needs.
These data can be used to improve your marketing strategy or promote your product/service.
Let's discuss the latest innovations in Mobile Application Development. You now understand how mobile apps are changing the way businesses work.
Ten Innovations in Mobile Application Development
There are many innovative developments in Mobile Application Development. We have narrowed down our selections after extensive research.
1. Mobile Wallets
Popular mobile wallets include PhonePe, Samsung Pay, and Google Pay.
According to the latest report, mobile wallet transactions are expected to reach $13.98 trillion by 2022. The market for mobile wallets is expected to double in the coming year.
Smartphone users are increasingly using mobile transactions. Apps are used to pay for connected wearables. Every mobile app will require a mobile wallet in the future.
The integration of wallets will be a major feature in Mobile Application Development by 2022. We anticipate that mobile wallet transactions in the future will increase significantly.
2. Beacon Technology
Statista estimates that mobile apps were used by more than 220 million people in 2021. App developers are eager to create apps for businesses since so many people use them every single day. There are many options, so it can be hard to choose where to begin.
It is one of the most innovative technologies in Mobile Application Development. Businesses can send messages and notifications to their clients based on their location.
Retail shops can use this technology to notify customers nearby about discounts and new offers.
Beacon technology is a useful tool. Businesses that can benefit from beacon technology will likely be well-positioned for the future.
The Statista report shows that the market for beacon technology has been growing at a compound annual rate (59.8%) The market will reach $56.6 billion by 2026.
3. Predictive Analytics
This is another breakthrough in Mobile Application Development. It supports data mining and artificial Intelligence technology. Netflix is a tech company that supports predictive analytics for many decades.
Predictive analytics is becoming more popular for many mobile apps. It's used to improve an app's UI/UX.
It is also used by OTT and eCommerce platforms as they use client data for information about clients' likes and habits. This technology allows product recommendations to be tailored.
Organizations can benefit from customer data through predictive analytics. It can help identify messages that get a lot of attention, customize the user experience and identify pages where clients are less likely to return.
A statistical report shows that 80% of clients can buy online from shops that use predictive analytics to personalize their shopping experience. Many online shops have seen their revenue increase by 35% thanks to this technology.
4. Super Apps
Companies that specialize in Mobile Application Development have shifted their focus away from one app and one purpose. Multi-purpose apps are becoming more popular in organizations. These apps are known as "Super Apps".
Facebook is much more than a social networking site. This is what we've seen. You can currently sell or purchase products through its marketplaces. In addition to shopping online, you can also make payments to Amazon.
Everyone wants super apps.
5. P2P Mobile Apps
The P2P mobile application is another innovation in Mobile Application Development. According to eMarketer, the value of mobile payments made through P2P will reach $612.23 trillion in 2023.
P2P mobile apps are very popular among both individuals and businesses due to their simplicity of use.
Buyers and sellers can pay quickly and receive their money straight into their accounts. These are just some of the P2P mobile apps that you will find this year.
- Cryptocurrency wallets
- Social hubs offering integrated payment features
- Banks as payment parties for P2P applications
- Providers that are self-reliant and who provide their own payment systems
- Mobile operating systems with integrated payment systems, such as Apple Pay and Samsung Pay, Google Pay, Google Pay, or Samsung Pay.
6. Instant Apps
Although instant apps were not around long ago, they are now a common feature. Android Studio allows developers to create apps quickly that improve app discovery. Users can simply click the "try it" button to test the app.
Because of their limitations in size, instant applications cannot be considered complete versions. These restrictions will likely change shortly.
App users expect better experiences. It is smart to allow them to test the app before they install it. If you intend to develop Android apps over the next year, you will need an instant version.
7. Artificial Intelligence and Machine Learning
Artificial Intelligence (AI), was a game-changer last year. FaceApp and MyHeritageApp were huge success stories. Because of their realistic animations, these apps were huge successes.
Google Maps now has new features that use AI to improve the user experience, as we discovered. Live View allows AR navigation in large indoor spaces.
Google uses artificial intelligence for optimizing directions and recommending carbon-intensive routes to lower fuel consumption.
AI and ML (Machine Learning) have been two of the most popular innovations in recent times. These technologies will continue to grow in popularity throughout the year.
Companies should incorporate AI/ML in their Mobile Application Development plans for this year. They offer many benefits that businesses can use to improve their operations and provide better service to clients.
8. 5G Technology
Mobile Application Development has seen 5G technology emerge as an innovation. This wireless network is extremely popular in all industries.
The rise of 5G is a result of excellent connectivity practices that provide mobile apps with valuable features without compromising their functionality. This technology can be used in your app development process.
Next-generation wireless technology can be 100 times faster than 4G LTE. This technology offers many opportunities for app development.
Businesses can also make engaging AR/VR experiences and offer real-time data and analytics to clients. This will help them increase efficiency and improve their operations.
We can expect more 5G-enabled applications to become more mainstream. Companies that wish to grow in the next year will need to be aware of this technology trend.
Wearable technology has been a popular trend for many years. This isn't a new trend, as there are already smartwatches and fitness trackers. This year, wearables will open up more avenues for success.
Wearables will be a source of constant innovation and revolutionize Mobile Application Development. Apple spoke highly about the app-wearable integration during WWDC 2019.
WatchOS 6 brings Apple Watch's App Store to WatchOS 6. These devices are seeing independent apps being developed. App resellers and content producers have many options.
This year, we expect to see more wearable-based apps. Users will be able to download multiple apps from their smartwatches, fitness trackers, or other trackers.
10. Blockchain Technology
Blockchain technology was developed during the cryptocurrency boom. This technology is widely used today in many fields. It is in rapid development and we expect it to generate 20 billion dollars by 2024.
Blockchain is known for its Mobile Application Development. Decentralized apps are highly in demand these days. There are more than 80,000,000 active blockchain wallet owners, with mobile wallets being the most popular.
Blockchain technology can be used to convert currencies, keep track of loyalty programs' status and track digital assets.
This innovation is gaining popularity with anti-piracy software tools and tools to moderate elections.
BaaS platforms and intelligent contracts are just some of the uses. This technology can be used to prevent fraud in mobile commerce and mobile payment.
Future of Mobile Application Development
Technological advancements keep on improving each year and hitting the shelves.
There are many technologies available, including AI, ML, 5G, VR, and Wearables. IoT. Blockchain. Super Apps. Instant Apps. App developers also have many new features.
It is essential to keep up with the latest Mobile Application Development trends to deliver innovative, feature-rich apps.
This is crucial for launching a mobile app. You need to find reliable partners for Mobile Application Development to make your app idea a reality.